The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves, but they can still get very excited by those who do. That's why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular.Hat tip to Evan Osnos for noting the quote in "The New Yorker" article "The Fearful and the Frustrated", August 31, 2015.
I call it truthful hyperbole. It's an innocent form of exaggeration—and a very effective form of promotion.
Another side note, the The Simpsons episode "Bart to the Future" from back in 2000 had a bit Trump as president.
And of course Trump was a potential presidential candidate for a time in 2012 before bowing out to remain on The Apprentice.