Thursday, March 16, 2006

How to Eventually Be Called an Idiot

How about being the Executive Vice President of Innovation at IBM and declaring, "There is no such thing as the next big thing." Sounds to me like someone's declaring their job unnecessary.
Yes, corporations all around declare that innovation is a top priority. But how many of them also declare that keeping costs down, speed, quality, and any number of things are also top priorities. Engineering is all about priorities, and if you don't set them, you tend to get a mess. So basically, what Mr. Donofrio is declaring is that if you are looking for the next big thing, don't look to IBM.

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