Thursday, May 4, 2006

Marketing Department Gets Bad Press

For those who don't follow such things, Nintendo will be releasing a new console gaming system this year. The system was code named "Revolution" due to the potentially disruptive motion sensing technology designed into the controllers. As the Electronic Entertainment Expo rapidly approches, Nintendo announced the official name of the console: Wii. It's pronounced the same as "we." The name change generated quite a storm of press. Much of it negative, such as the comments from some game developers.

The console itself still looks promising, and it will be interesting to see if the Revolution by any other name will still play sweet games. (Or should that be swiit games. See, it's just impossible to talk/write about the Wii without coming up with bad plays on it.)

No comments: