Saturday, June 2, 2007

DVR Owners Watch TV Too

This past television season Nielsen Media Research "overnights" showed a decline in overall viewers across the board for the major networks. Naturally, this was of great concern to the executives looking for continued ad revenue. But Nielsen has been slow to adopt the tracking of time shifting, which is a technical term for taping or DVRing a show and watching it later. This has recently changed, and when you factor DVRs in, the ratings slump vanishes.

Personally, I never watch anything that comes on at ten or later live. Having a DVR has changed my viewing habits by making it much more convenient to fit TV to my schedule rather than the other way around. Judging by the number of shows I watched last season, that should eventually be good for the networks.

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